The global demand for live-streaming platforms is surging, and "Made in China" is leading the industry's innovation trend

With the rapid development of the global live-streaming e-commerce, News media and online education industries, the demand for professional-level Anchor desks (News Anchor Desk/Streaming Desk) continues to rise. According to market research firm Statista, the global live streaming equipment market size is expected to exceed 8 billion US dollars by 2025. Among them, the live streaming console, as one of the core hardware components, has become a procurement hotspot due to its professional and scenario-based design.

"Made in China" is seizing international market share

As the global manufacturing center of audio and video equipment, China has become a major exporter of live streaming console products, thanks to its mature supply chain and technological innovation capabilities. Enterprises in industrial belts represented by Guangdong and Zhejiang have launched a variety of solutions suitable for different scenarios, such as:

Multi-functional folding live-streaming console: Lightweight design, supporting small and medium-sized cross-border e-commerce sellers to quickly set up live-streaming rooms;

High-end LED virtual host console: Integrated with intelligent dimming and green screen compatibility technology, meeting the production requirements of film and television.

Customized products made of eco-friendly materials: Utilizing E1 grade boards and modular structures, they meet the environmental protection certification standards of Europe and America.

Insights into Foreign Trade Market Trends

Emerging markets have great potential: Due to the explosive growth of e-commerce live streaming in Southeast Asia and the Middle East, the number of orders for mid-range live streaming platforms has increased by 120% year-on-year (data from the General Administration of Customs in 2023).

Customer demands are refined: European and American customers pay more attention to the compatibility of products with software such as OBS/Xsplit, while South American buyers tend to prefer high cost-performance mobile designs.

One-stop procurement has become mainstream: Overseas customers tend to choose suppliers that offer simultaneous services such as anchor desks, lighting, and sound cards to reduce procurement costs.

Experts suggest

Foreign trade enterprises can enhance their competitiveness through the following strategies:

Strengthen the scene-based display of the product (such as demonstrating the actual usage effect through TikTok short videos);

Obtain ISO 9001 and CE/FCC certifications to break through the barriers of the high-end market;

Develop cutting-edge products such as 3D interactive host desks suitable for virtual idol live streaming.

[Conclusion]

Chinese-made live-streaming desks are reshaping the global market landscape with technological innovation and rapid response capabilities. For overseas purchasers, the current stage is the golden window period to lock in high-quality suppliers and seize the dividends of the live-streaming economy.