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The global bar furniture foreign trade market will embrace new opportunities in 2024

19 Jun, 2025

With the continuous recovery of the global catering industry and home decoration market, bar furniture, as an important element of commercial and residential Spaces, is becoming the focus of international buyers' attention. According to the latest market research report, the global bar furniture foreign trade volume is expected to grow by 12% in 2024, among which customization, environmentally friendly materials and intelligent functions have become the three core trends.

 

The demand for customization has soared, and Chinese suppliers have seized the initiative

The demand for personalized bars in the markets of Europe, America and Southeast Asia has risen significantly. Chinese foreign trade enterprises, leveraging their flexible production capabilities and modular design advantages, have launched a "one-stop customization service" - from size, material to color, all can be adjusted according to customer needs, especially suitable for bar, cafe and open kitchen scenarios. A leading furniture exporter in Guangdong disclosed that the order volume of custom bar counters in Q1 2024 increased by 35% year-on-year, with Nordic minimalist and industrial designs being the most popular.

 

2. Environmentally friendly materials have become a hard target for procurement

Driven by the EU's "carbon border tax" and North American green certification, sustainable materials have become a hard requirement for buyers. Chinese suppliers are accelerating their transformation and introducing environmentally friendly options such as FSC-certified solid wood, recycled metal, and bio-based resins. A company specializing in foreign trade in Zhejiang Province said, "The lightweight bar counter cabinets made of recycled aluminum have received orders worth over 2 million US dollars from Europe this year."

 

3. Smart bar counters enhance the added value of products

The demand for smart bar counters integrating functions such as wireless charging, LED ambient lighting, and temperature-controlled storage is on the rise. The "Smart height-adjustable bar counter" (which can be adjusted in height through an APP) developed by a certain technology furniture enterprise in Shenzhen has entered the high-end markets of Japan and the Middle East. Despite a 20% increase in unit price, it is still in short supply.

 

【 Purchasing Suggestions 】

 

Emerging market opportunities: The expansion of the hotel industry in the Middle East and boutique homestays in Southeast Asia is driving demand. It is recommended that suppliers provide adaptive designs that are resistant to high temperatures and moisture.

 

Compliance reminder: When exporting to Europe and the United States, it is necessary to prepare REACH, CARB and other certifications in advance to avoid logistics delays.

 

[Conclusion]

In 2024, the bar counter foreign trade sector will witness both competition and opportunities. The rapid response and innovation capabilities of China's supply chain continue to attract international buyers. It is suggested that foreign trade enterprises enhance their order-taking efficiency through digital tools such as 3D displays and VR model rooms.