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The innovative bar counter design leads the new trend of global commercial Spaces and helps upgrade the catering and hotel industry

19 Jun, 2025

With the recovery of the global catering and hotel industry, the bar counter, as the core social scene of commercial Spaces, is undergoing a comprehensive upgrade in design, function and technology. According to the latest market research, the global demand for customized bars will increase by 23% year-on-year in 2024. Environmentally friendly materials and intelligent configurations have become new hotspots in foreign trade procurement.

 

Environmentally friendly materials and sustainable design are highly sought after

The demand for eco-friendly bars in the markets of Europe, America and Southeast Asia has increased significantly. Orders for modular bar counter products made from recycled wood, recyclable metals and low-carbon resins have soared by 40%. The "quick assembly + zero formaldehyde" bar counter solution launched by Chinese foreign trade enterprises has won the favor of a large number of overseas hotel groups with international certifications such as FSC and GREENGUARD.

 

 

2. Intelligent bar counters enhance the consumption experience

The smart bar counter integrating wireless charging, touch ordering screen and LED ambient lighting system has become a new favorite in the high-end market. The purchasing director of a five-star hotel in Dubai said, "The bar counter with built-in sensors that can monitor the wine inventory in real time has helped us reduce operational losses by 20%." At present, Chinese suppliers account for 35% of the technical patents in the field of smart bar counters, with a significant cost advantage.

 

3. The multi-functional compact design seizes the small-space market

The demand for foldable and multi-scene-switching mini bars in urban small bars and apartment hotels is on the rise. Recently, importers from Japan and Northern Europe have stepped up their purchases of wall-mounted bars, emphasizing that they "save space and have basic bartending functions". Foreign trade enterprises are advised to highlight the selling point of the "one-square-meter solution" to meet the light and small item logistics demands of cross-border e-commerce.

 

Foreign trade trend forecast: By 2025, the cross-border e-commerce transaction volume of customized bars is expected to exceed 1.2 billion US dollars, and the emerging markets in the Middle East and Latin America have huge potential. It is suggested that suppliers provide 3D design tools and VR exhibition hall services to shorten the cross-border procurement decision-making cycle.